NEW YORK – March 18, 2008 – CJP Communications (CJP), a leading independent full-service communications firm, today announced that it has been retained by the World Gold Council (WGC) to provide public relations services for WGC’s Corporate initiatives in the U.S.
As part of the corporate program, CJP will work with WGC to promote the economic, industrial and social uses of gold, as well as increase the overall awareness of the value of gold. The program will also aim to educate appropriate audiences on WGC’s capabilities by focusing on executive positioning and the distribution of research. CJP will offer a strategic mix of media relations, investor relations, executive positioning and thought-leadership counsel.
CJP currently serves as the public and investor relations advisor for WGC’s Investment Research & Marketing program in the U.S. In this role, CJP is responsible for increasing the awareness of the investment attributes of gold for current and potential investors, as well as increasing WGC’s visibility in the financial press.
James E. Burton, CEO of the World Gold Council said, “CJP has spent the last year successfully reaching our stakeholders through an Investment Research and Marketing Program. We are now looking to them to expand their responsibilities and to broaden awareness in the US market as to the many other ways in which gold makes a positive contribution to global society.”
Added Jen Prosek, partner at CJP, “We are delighted to be working on World Gold Council’s Corporate Program. Over the past year, we have identified the need for further education on the subject of gold and this expansion of the account allows us to broaden our outreach to investors and journalists.”About CJP Communications
CJP Communications is among the 50 largest public relations firms in the U.S. and one of the few domestic, midsize firms that offer its clients a gateway to Europe through its London office. CJP has 40 professionals working in its New York and Connecticut offices, and another 25 professionals based in London. Services include media relations, financial public relations, investor relations, strategic consumer communications, corporate advisory, executive positioning, new media, events, editorial services, graphic design and publishing.
About World Gold Council
The World Gold Council (WGC), a commercially-driven marketing organization, is funded by the world’s leading gold mining companies. A global advocate for gold, the WGC aims to promote the demand for gold in all its forms through marketing activities in major international markets. For further information visit www.gold.org.
Contact: Lauren Carmody
203-378-1152, ext. 106
lcarmody@cjpcom.com