Cubitt Jacobs & Prosek profiled in PR Week's 2007 Agency Business Report.

CJP prides itself on bringing a little spice to the financial sector.

"We definitely are the firm that brings the fabulous to finance and try to be more stylish and creative," Jennifer Prosek, managing partner, says. Competitors taking such an approach lightly should know that more than 40% of CJP's professionals hold MBAs.

"Our point of difference is to bring creativity to a process that is traditionally not known for its creativity," Prosek explains, singling out a 2006 eight-way battle for the business of financial-services giant Jefferies. The winning pitch? CJP's strategy "Where there's growth and opportunity, there's Jefferies."

"Our people are trained not just as PR people, but renaissance marketers," adds Prosek, "so when we go into a pitch or client situation, we can go beyond PR, which is why we were able to capture the Jefferies account."

Principal: Jennifer Prosek, managing partner
Ownership: Independent
Offices: Two in the US, in New York and Stratford, CT; one in London

Staff
A 150% increase from 2005 to 38 total employees, with 15% turnover. Eric
Blinderman (from Fleishman-Hillard) was appointed as MD, while VP Carrie
Kalish departed.

Regional performance
All three operations reported strong growth.

Practice areas
The agency's primary practice area is financial services (45%), complemented by technology (12%), b-to-b (15%), corporate/issues (10%), consumer (8%), and IR (10%).

Accounts
Key wins included Jefferies (US/Europe), The Hartford, Hiscox, First Reserve Corp. (US/Europe), GE Commercial Finance, Hercules Tech Growth Capital, GE Energy Financial Services (US/Europe), and Spherion. Losses included Adecco, Adeptra, GE Vendor Financial, META, and PalTalk. Ninety-seven percent of client base is on a retainer basis.

Financial performance
US revenue was $5,836,894, up 34% from the previous year.