Cubitt Jacobs & Prosek Communications Wins PRSA Big Apple Award for New Media Campaign of the Year for Launch of MINI Platinum Visa® Card

New York, May 24, 2007 – Cubitt Jacobs & Prosek Communications (CJP), a leading independent full-service communications firm, was honored with the award for New Media Campaign at the Public Relations Society of America’s (PRSA) 20th Annual Big Apple Awards last evening at New York City’s Rainbow Room.  The award was received for a program executed with BMW and MINI Financial Services to launch the MINI Platinum Visa® Card, a customize-able affinity credit card aimed at MINI enthusiasts.    

The 2007 New Media Campaign honor, the first given by the Awards committee, recognizes communications programs that utilize new media strategies and tactics as their primary source of outreach to generate awareness or influence behavior.   

“We are so honored to receive the inaugural Big Apple Award for New Media Campaign,” said Wilson Cleveland, vice president of CJP’s New Media & Entertainment Practice.  “The social Internet has made this an exciting and concurrently challenging time for communications professionals.  By establishing this award, PRSA recognizes the increasingly-critical role social media relations programs are playing in overall marketing and communications plans.”

For its part, the CJP team strategically engaged MINI enthusiasts via high-traffic auto blogs and various online communities, starting hundreds of conversations about the pending release of the MINI Card three weeks before the official launch date.   

About Cubitt Jacobs & Prosek Communications
Cubitt Jacobs & Prosek Communications is among the 50 largest public relations firms in the U.S. and one of the few domestic, midsize firms that offer its clients a gateway to Europe through its London office. CJP has 38 professionals working in its New York and Connecticut offices, and another 25 professionals based in London. Services include media relations, financial public relations, investor relations, strategic consumer communications, corporate advisory, executive positioning, issues management, graphic design and publishing.

About PRSA-NY
The Public Relations Society of America, New York City Chapter, is one of the founding chapters of the PRSA, the world's largest professional organization for public relations practitioners. PRSA-NY was founded in 1948 and is the third largest PRSA local chapter in the United States. The chapter serves the interests of public relations professionals working in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. Chapter board and committee members are volunteer public relations professionals who work in the NYC metropolitan area. Grace Leong, president of Hunter PR, is chair of the PRSA-NY Awards Committee.

The New York Chapter of the Public Relations Society of America established the Big Apple Awards program in 1988 to encourage excellence in public relations. Superior communications programs solve problems, change opinions and create opportunities. The Big Apple Awards program seeks to recognize communications professionals who have achieved the standards of excellence.

Contact
Wilson Cleveland
Vice President
Cubitt Jacobs & Prosek Communications
Ph: 212-279-3115, ext. 207
wcleveland@cjpcom.com