What We Do

Sectors

Services

CJP’s media training program is designed to take the guesswork out of interviews. Through rigorous preparation and intensive coaching, we prepare our clients for the routine and the unexpected. This enables them to project confidence, stay focused and effectively communicate key messages to their target audiences.

Developed by award-winning journalists, CJP’s media training program prepares clients for broadcast, print, radio and web interviews. The program leverages a mix of behind-the-camera experience and media-relations expertise.

Clients go through several demanding practice interviews tailored to their specific needs, while receiving extensive feedback. By mastering the interview process, clients learn to maximize the opportunity and use the broad exposure to advance their goals.

Media can be a powerful and useful tool, but understanding how to leverage and control the opportunity is the key to success.

Program Content

• The art of the interview
• Rules of the road for working with journalists
• Development of messages, quotes
  and sound-bites
• Handling a crisis situation
• Interview techniques, including bridging
  and transitioning
• Strategies for answering tough questions
• What not to say, ever
• Body language and presentation tips
• Appearance, dress
  and grooming
• Post-interview
  follow-up

Meet The Team

Russell Sherman
Partner

Steven Bodakowski
Account Executive

For additional information or to schedule a media training session
please contact
Steven Bodakowski.