About Us

Our Process

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Discovery & Fast Start
We get accounts off to a “fast start.” We begin with discovery meetings – in-person sessions with clients - to immerse ourselves in your business, identify spokespeople and mine for newsworthy story angles and content. Our goal is to deliver results within 30 to 60 days while simultaneously creating a long-term strategy.

Success Sessions
At the start of every client relationship, we conduct a “Success Session” to define expectations and determine exactly what spells success for our clients. We then develop a custom measurement program based on mutually agreed-on goals, creating a true partnership between CJP and our clients.

“Breakthrough” Idea Generation
CJP generates breakthrough ideas that help clients stand out in the marketplace. Breakthrough ideas might include a proprietary research study, publishing a book, hosting a major event or creating a company-branded digital TV series. CJP delivers at least one breakthrough idea in the first 30 days of engagement, and likely one more every quarter.

Reporting/Results Measurement
CJP’s reporting program is designed to keep our clients fully informed and to help them communicate the success of the program throughout their organizations. We provide weekly and monthly reports, quarterly “dashboards” and year-end wrap-up reports that include recommendations for the upcoming year.

 

Our proprietary process is part of every CJP engagement and provides the foundation for a productive relationship based on trust and clearly-defined expectations.